NIL legislation rewrote college athletics in 2021. The schools, the collectives, and the brands have spent five years building infrastructure around it. Most families are seeing their first deal and have to read it for the first time.
That's not a fair fight. The other side has done this hundreds of times. You're doing it once, with a clock running, with a kid who wants to say yes.
That's where we come in.
Every NIL contract has the same handful of clauses that decide whether the deal is worth signing. Most of them aren't obvious unless you've read a hundred of them.
Payment Timing— When you actually get paid, and what conditions trigger payment. Brands often delay or backload payments to the point where the headline number isn't real.
Exclusivity— What you can't do, who you can't endorse, how long the lock-up lasts. Wrong exclusivity language kills future deals worth more.
Image Rights— What the brand can use, where, for how long, and after the deal ends. Many contracts grant rights in perpetuity for a one-time fee.
Performance Clauses— Conditions tied to your athlete's stats, social media, or playing time that can void the deal or trigger clawbacks.
Termination Terms— When the brand can walk away versus when you can. Almost always asymmetric in the brand's favor unless negotiated.
Eligibility Language— Whether the deal complies with NCAA rules and your state's NIL law. A non-compliant deal can cost a season, a scholarship, or both.
Signing the first version of the contract without negotiating. Most contracts have room. Brands expect counter-offers.
Not reading the exclusivity clause. Athletes lock themselves out of better deals later for a small upfront payment.
Missing the state-specific compliance language. Each state has different NIL laws. What's legal in Texas may violate rules in California.
Treating the deal as one-time income. The IRS treats NIL income as 1099 self-employment. No withholding, quarterly taxes apply.
You send us the offer. Email or upload the contract.
Initial review within one business day. We flag anything urgent.
Compliance check. We verify the deal works under NCAA rules and your state's NIL law. If legal review is needed, we work with a sports attorney.
Deal assessment. We tell you what the contract is actually worth and what we'd negotiate.
Negotiation. We work with the brand on terms that matter — payment, exclusivity, image rights, exit.
Signing. You sign a deal that protects your athlete now and doesn't compromise their future.
Send us the contract. We'll tell you whether it's worth signing — and what to fix if it isn't.
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